diff --git a/ruby/lib/jam_ruby/recurly_client.rb b/ruby/lib/jam_ruby/recurly_client.rb
index 1be9d8c95..5e1073b09 100644
--- a/ruby/lib/jam_ruby/recurly_client.rb
+++ b/ruby/lib/jam_ruby/recurly_client.rb
@@ -350,15 +350,14 @@ module JamRuby
                          0.00
                        end
         
-        if monthly_cost > 0
-          ltv = monthly_cost * 12
-          begin 
-            puts "Sending CAPI Subscribe event #{current_user.email}, #{monthly_cost}, #{ltv}"
-            CapiTransmitter.send_event('Subscribe', current_user, { value: monthly_cost.to_s, currency: 'USD', predicted_ltv: ltv.to_s })
-          rescue => e
-            puts "Error sending CAPI Subscribe event #{current_user.email}, #{e.message}"
-          end
+        ltv = monthly_cost * 12
+        begin 
+          puts "Sending CAPI Subscribe event #{current_user.email}, #{monthly_cost}, #{ltv}"
+          CapiTransmitter.send_event('Subscribe', current_user, { value: monthly_cost.to_s, currency: 'USD', predicted_ltv: ltv.to_s })
+        rescue => e
+          puts "Error sending CAPI Subscribe event #{current_user.email}, #{e.message}"
         end
+      
       rescue => e
         puts "Error sending CAPI Subscribe event #{current_user.email}, #{e.message}"
       end