Support more utm tracking

admin/app/admin/jammers_subscription_cohorts.rb

@@ -32,7 +32,14 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
     
     filter_type = params[:filter_type] || 'All'
     filter_campaign = params[:filter_campaign]
+    filter_campaign_id = params[:filter_campaign_id]
+    filter_ad_set = params[:filter_ad_set]
+    filter_ad_name = params[:filter_ad_name]
+
     campaigns = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_utm_campaign).compact.sort
+    campaign_ids = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_id).compact.sort
+    ad_sets = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_term).compact.sort
+    ad_names = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_content).compact.sort
 
     div style: "margin-bottom: 20px; padding: 10px; background-color: #f4f4f4; border-radius: 4px;" do
       form action: admin_jammers_subscription_cohorts_path, method: :get do
@@ -44,11 +51,43 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
         end
         
         if filter_type == 'Advertising'
-           span "Campaign: ", style: "font-weight: bold; margin-right: 5px;"
+           div style: "margin-top: 10px;" do
-           select name: 'filter_campaign', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
+             span "Campaign Name: ", style: "font-weight: bold; margin-right: 5px;"
-             option "All Campaigns", value: ''
+             select name: 'filter_campaign', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
-             campaigns.each do |c|
+               option "All", value: ''
-               option c, value: c, selected: filter_campaign == c
+               option "Null", value: 'NULL', selected: filter_campaign == 'NULL'
+               campaigns.each do |c|
+                 option c, value: c, selected: filter_campaign == c
+               end
+             end
+
+             span "Campaign ID: ", style: "font-weight: bold; margin-right: 5px;"
+             select name: 'filter_campaign_id', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
+               option "All", value: ''
+               option "Null", value: 'NULL', selected: filter_campaign_id == 'NULL'
+               campaign_ids.each do |c|
+                 option c, value: c, selected: filter_campaign_id == c
+               end
+             end
+           end
+
+           div style: "margin-top: 10px;" do
+             span "Ad Set: ", style: "font-weight: bold; margin-right: 5px;"
+             select name: 'filter_ad_set', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
+               option "All", value: ''
+               option "Null", value: 'NULL', selected: filter_ad_set == 'NULL'
+               ad_sets.each do |c|
+                 option c, value: c, selected: filter_ad_set == c
+               end
+             end
+
+             span "Ad Name: ", style: "font-weight: bold; margin-right: 5px;"
+             select name: 'filter_ad_name', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
+               option "All", value: ''
+               option "Null", value: 'NULL', selected: filter_ad_name == 'NULL'
+               ad_names.each do |c|
+                 option c, value: c, selected: filter_ad_name == c
+               end
              end
            end
         end
@@ -87,8 +126,37 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
        query = query.where("users.origin_utm_source = 'organic'")
     elsif filter_type == 'Advertising'
        query = query.where("users.origin_utm_source ILIKE '%meta%'")
+       
        if filter_campaign.present?
-          query = query.where("users.origin_utm_campaign = ?", filter_campaign)
+          if filter_campaign == 'NULL'
+            query = query.where("users.origin_utm_campaign IS NULL")
+          else
+            query = query.where("users.origin_utm_campaign = ?", filter_campaign)
+          end
+       end
+
+       if filter_campaign_id.present?
+          if filter_campaign_id == 'NULL'
+            query = query.where("users.origin_id IS NULL")
+          else
+            query = query.where("users.origin_id = ?", filter_campaign_id)
+          end
+       end
+
+       if filter_ad_set.present?
+          if filter_ad_set == 'NULL'
+            query = query.where("users.origin_term IS NULL")
+          else
+            query = query.where("users.origin_term = ?", filter_ad_set)
+          end
+       end
+
+       if filter_ad_name.present?
+          if filter_ad_name == 'NULL'
+             query = query.where("users.origin_content IS NULL")
+          else
+             query = query.where("users.origin_content = ?", filter_ad_name)
+          end
        end
     end
 

jam-ui/src/helpers/MetaTracking.js

@@ -32,11 +32,18 @@ const MetaTracking = {
     },
 
     handleUtm: function (searchParams) {
-        const utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
+        if (!searchParams) return;
-        utmParams.forEach(param => {
+
-            const value = this.getQueryParam(param, searchParams);
+        const query = searchParams.substring(1);
-            if (value) {
+        const vars = query.split('&');
-                this.setCookie(param, value, 90);
+        vars.forEach(v => {
+            const pair = v.split('=');
+            if (pair.length === 2) {
+                const key = decodeURIComponent(pair[0]);
+                const value = decodeURIComponent(pair[1]);
+                if (key.indexOf('utm_') === 0) {
+                    this.setCookie(key, value, 90);
+                }
             }
         });
     },

ruby/db/migrate/20260123205632_add_extended_utm_to_users.rb

@@ -0,0 +1,31 @@
+class AddExtendedUtmToUsers < ActiveRecord::Migration[5.0]
+  def up
+    execute <<-SQL
+      ALTER TABLE users ADD COLUMN origin_id character varying;
+      ALTER TABLE users ADD COLUMN origin_term character varying;
+      ALTER TABLE users ADD COLUMN origin_content character varying;
+      
+      CREATE INDEX index_users_on_origin_id ON users (origin_id);
+      CREATE INDEX index_users_on_origin_term ON users (origin_term);
+      CREATE INDEX index_users_on_origin_content ON users (origin_content);
+
+      CREATE INDEX index_users_on_origin_utm_source ON users (origin_utm_source);
+      CREATE INDEX index_users_on_origin_utm_medium ON users (origin_utm_medium);
+    SQL
+  end
+
+  def down
+    execute <<-SQL
+      DROP INDEX IF EXISTS index_users_on_origin_utm_medium;
+      DROP INDEX IF EXISTS index_users_on_origin_utm_source;
+
+      DROP INDEX IF EXISTS index_users_on_origin_content;
+      DROP INDEX IF EXISTS index_users_on_origin_term;
+      DROP INDEX IF EXISTS index_users_on_origin_id;
+      
+      ALTER TABLE users DROP COLUMN IF EXISTS origin_content;
+      ALTER TABLE users DROP COLUMN IF EXISTS origin_term;
+      ALTER TABLE users DROP COLUMN IF EXISTS origin_id;
+    SQL
+  end
+end

ruby/lib/jam_ruby/models/user.rb

@@ -1664,11 +1664,17 @@ module JamRuby
           user.origin_utm_source = origin["utm_source"]
           user.origin_utm_medium = origin["utm_medium"]
           user.origin_utm_campaign = origin["utm_campaign"]
+          user.origin_id = origin["utm_id"]
+          user.origin_term = origin["utm_term"]
+          user.origin_content = origin["utm_content"]
           user.origin_referrer = origin["referrer"]
         else
           user.origin_utm_source = 'organic'
           user.origin_utm_medium = 'organic'
           user.origin_utm_campaign = nil
+          user.origin_id = nil
+          user.origin_term = nil
+          user.origin_content = nil
           user.origin_referrer = nil
         end
 

web/app/assets/javascripts/meta_tracking.js

@@ -35,14 +35,23 @@
         },
 
         handleUtm: function (searchParams) {
-            var utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
             var self = this;
-            // forEach not supported in IE8, but this is modern enough or we can use for loop
+            if (!searchParams) return;
-            for (var i = 0; i < utmParams.length; i++) {
+
-                var param = utmParams[i];
+            // Logically, we want to capture all utm_ parameters.
-                var value = self.getQueryParam(param, searchParams);
+            // We can either iterate a list or dynamic regex. 
-                if (value) {
+            // Given the requirement to be robust, let's look for "utm_"
-                    self.setCookie(param, value, 90);
+
+            var query = searchParams.substring(1); // remove '?'
+            var vars = query.split('&');
+            for (var i = 0; i < vars.length; i++) {
+                var pair = vars[i].split('=');
+                if (pair.length === 2) {
+                    var key = decodeURIComponent(pair[0]);
+                    var value = decodeURIComponent(pair[1]);
+                    if (key.indexOf('utm_') === 0) {
+                        self.setCookie(key, value, 90);
+                    }
                 }
             }
         },