diff --git a/ruby/lib/jam_ruby/app/views/layouts/user_mailer.html.erb b/ruby/lib/jam_ruby/app/views/layouts/user_mailer.html.erb
index 3b11eebd1..4f184062f 100644
--- a/ruby/lib/jam_ruby/app/views/layouts/user_mailer.html.erb
+++ b/ruby/lib/jam_ruby/app/views/layouts/user_mailer.html.erb
@@ -39,7 +39,7 @@
           <td align="left">
 
             <!-- CALL OUT BOX -->
-            <p style="margin-top:0px"><font size="2" color="#7FACBA" face="Arial, Helvetica, sans-serif">This email was sent to you because you have an account at <a style="color: #ffcc00;" href="http://www.jamkazam.com">JamKazam</a>.&nbsp;&nbsp;Click <a style="color: #ffcc00;" href="http://www.jamkazam.com/client#/account/profile">here to unsubscribe</a> and update your profile settings.
+            <p style="margin-top:0px"><font size="2" color="#7FACBA" face="Arial, Helvetica, sans-serif">This email was sent to you because you have an account at <a style="color: #ffcc00;" href="http://www.jamkazam.com">JamKazam</a>.&nbsp;&nbsp;Click <a style="color: #ffcc00;" href="http://www.jamkazam.com/unsubscribe/#{@user.unsubscribe_token}">here to unsubscribe</a> and update your profile settings.
             </font></p>
           </td></tr></table>
 
diff --git a/ruby/lib/jam_ruby/app/views/layouts/user_mailer.text.erb b/ruby/lib/jam_ruby/app/views/layouts/user_mailer.text.erb
index 5c8262f63..78d40b50c 100644
--- a/ruby/lib/jam_ruby/app/views/layouts/user_mailer.text.erb
+++ b/ruby/lib/jam_ruby/app/views/layouts/user_mailer.text.erb
@@ -5,7 +5,7 @@
 <% end %>
 
 <% unless @suppress_user_has_account_footer == true %>
-This email was sent to you because you have an account at JamKazam / http://www.jamkazam.com.  Visit your profile page to unsubscribe: http://www.jamkazam.com/client#/account/profile.
+This email was sent to you because you have an account at JamKazam / http://www.jamkazam.com.  Visit your profile page to unsubscribe: http://www.jamkazam.com/unsubscribe/<%=@user.unsubscribe_token%>.
 <% end %>
 
 Copyright <%= Time.now.year %> JamKazam, Inc. All rights reserved.
diff --git a/ruby/lib/jam_ruby/models/user.rb b/ruby/lib/jam_ruby/models/user.rb
index 4d9b3b21a..2b966b895 100644
--- a/ruby/lib/jam_ruby/models/user.rb
+++ b/ruby/lib/jam_ruby/models/user.rb
@@ -1533,6 +1533,28 @@ module JamRuby
       ShoppingCart.where("user_id=?", self).destroy_all
     end
 
+    def unsubscribe_token
+      self.class.create_access_token(self)
+    end
+
+    # Verifier based on our application secret
+    def self.verifier
+      ActiveSupport::MessageVerifier.new(APP_CONFIG.secret_token)
+    end
+
+    # Get a user from a token
+    def self.read_access_token(signature)
+      uid = self.verifier.verify(signature)
+      User.find_by_id uid
+    rescue ActiveSupport::MessageVerifier::InvalidSignature
+      nil
+    end
+
+    # Class method for token generation
+    def self.create_access_token(user)
+      verifier.generate(user.id)
+    end
+
     private
       def create_remember_token
         self.remember_token = SecureRandom.urlsafe_base64
diff --git a/ruby/spec/mailers/user_mailer_spec.rb b/ruby/spec/mailers/user_mailer_spec.rb
index 62b1472c6..c3d041060 100644
--- a/ruby/spec/mailers/user_mailer_spec.rb
+++ b/ruby/spec/mailers/user_mailer_spec.rb
@@ -12,6 +12,7 @@ describe UserMailer do
   let(:user) { FactoryGirl.create(:user) }
 
   before(:each) do
+    stub_const("APP_CONFIG", app_config)
     UserMailer.deliveries.clear
   end
 
diff --git a/ruby/spec/support/utilities.rb b/ruby/spec/support/utilities.rb
index 94294b86c..61e2daca5 100644
--- a/ruby/spec/support/utilities.rb
+++ b/ruby/spec/support/utilities.rb
@@ -170,6 +170,10 @@ def app_config
       true
     end
 
+    def secret_token
+      'foobar'
+    end
+
 
     private
 
@@ -240,4 +244,4 @@ end
 def friend(user1, user2)
   FactoryGirl.create(:friendship, user: user1, friend: user2)
   FactoryGirl.create(:friendship, user: user2, friend: user1)
-end
\ No newline at end of file
+end
diff --git a/web/app/controllers/users_controller.rb b/web/app/controllers/users_controller.rb
index fbd431bc6..f8269db5a 100644
--- a/web/app/controllers/users_controller.rb
+++ b/web/app/controllers/users_controller.rb
@@ -413,6 +413,19 @@ JS
     end
   end
 
+  def unsubscribe
+    unless @user = User.read_access_token(params[:user_token])
+      redirect_to '/'
+    end if params[:user_token].present?
+
+    if request.get?
+
+    elsif request.post?
+      @user.subscribe_email = false
+      @user.save!
+    end
+  end
+
   private
 
   def is_native_client
diff --git a/web/app/views/users/unsubscribe.html.haml b/web/app/views/users/unsubscribe.html.haml
new file mode 100644
index 000000000..158578179
--- /dev/null
+++ b/web/app/views/users/unsubscribe.html.haml
@@ -0,0 +1,12 @@
+= provide(:title, 'Unsubscribe')
+
+- if request.get?
+  %h2 Unsubscribe from all JamKazam email for address #{@user} ?
+  %br
+  = form_tag("") do
+    = submit_tag('Unsubscribe')
+    = hidden_field_tag(:user_token, params[:user_token])
+- elsif request.post?
+  - if @user && ! @user.subscribe_email  
+    %h2 You have been unsubscribed.
+
diff --git a/web/config/routes.rb b/web/config/routes.rb
index 7cdbce911..d327068e5 100644
--- a/web/config/routes.rb
+++ b/web/config/routes.rb
@@ -79,6 +79,8 @@ SampleApp::Application.routes.draw do
   match '/reset_password_token' => 'users#reset_password_token', :via => :get
   match '/reset_password_complete' => 'users#reset_password_complete', :via => :post
 
+  match '/unsubscribe/:user_token' => 'users#unsubscribe', via: [:get, :post]
+
   # email update
   match '/confirm_email' => 'users#finalize_update_email', :as => 'confirm_email' # NOTE: if you change this, you break outstanding email changes because links in user inboxes are broken