diff --git a/web/Gemfile b/web/Gemfile
index 0dc9d2806..a141bc9ef 100644
--- a/web/Gemfile
+++ b/web/Gemfile
@@ -89,6 +89,13 @@ gem 'guard', '2.7.3'
 gem 'influxdb', '0.1.8'
 gem 'influxdb-rails', '0.1.10'
 gem 'sitemap_generator'
+gem 'bower-rails', "~> 0.9.2"
+gem 'react-rails', '~> 1.0'
+gem "browserify-rails", "~> 0.7"
+
+source 'https://rails-assets.org' do
+  gem 'rails-assets-fluxxor'
+end
 
 group :development, :test do
   gem 'rspec-rails', '2.14.2'
@@ -135,7 +142,7 @@ group :test, :cucumber do
   # gem 'growl', '1.0.3'
   gem 'poltergeist'
   gem 'resque_spec'
-  #gem 'thin'  
+  #gem 'thin'
 end
 
 
diff --git a/web/app/assets/javascripts/application.js b/web/app/assets/javascripts/application.js
index d9ca26642..958491cb7 100644
--- a/web/app/assets/javascripts/application.js
+++ b/web/app/assets/javascripts/application.js
@@ -38,6 +38,8 @@
 //= require jquery.exists
 //= require jquery.payment
 //= require jquery.visible
+//= require fluxxor
+//= require react-components
 //= require howler.core.js
 //= require jstz
 //= require class
@@ -59,4 +61,4 @@
 //= require_directory ./wizard
 //= require_directory ./wizard/gear
 //= require_directory ./wizard/loopback
-//= require everywhere/everywhere
\ No newline at end of file
+//= require everywhere/everywhere
diff --git a/web/app/assets/javascripts/react-components.js b/web/app/assets/javascripts/react-components.js
new file mode 100644
index 000000000..e534d5c8c
--- /dev/null
+++ b/web/app/assets/javascripts/react-components.js
@@ -0,0 +1,9 @@
+//= require_self
+//= require react_ujs
+
+React = require('react');
+
+// note that this is a global assignment, it will be discussed further below
+DemoComponent = require('./components/DemoComponent');
+
+// //= require_tree ./react-components
diff --git a/web/app/assets/javascripts/react-components/.gitkeep b/web/app/assets/javascripts/react-components/.gitkeep
new file mode 100644
index 000000000..e69de29bb
diff --git a/web/app/assets/javascripts/react-components/DemoComponent.jsx b/web/app/assets/javascripts/react-components/DemoComponent.jsx
new file mode 100644
index 000000000..59d296fbe
--- /dev/null
+++ b/web/app/assets/javascripts/react-components/DemoComponent.jsx
@@ -0,0 +1,10 @@
+var React = require('react');
+
+var DemoComponent = React.createClass({displayName: 'Demo Component',
+  render: function() {
+    return <div>Demo Component</div>;
+  }
+});
+
+// each file will export exactly one component
+module.exports = DemoComponent;
\ No newline at end of file
diff --git a/web/app/views/clients/index.html.erb b/web/app/views/clients/index.html.erb
index 48b735e2c..78f1547dc 100644
--- a/web/app/views/clients/index.html.erb
+++ b/web/app/views/clients/index.html.erb
@@ -81,6 +81,9 @@
 <%= render 'dialogs/dialogs' %>
 <div id="fb-root"></div>
 
+<h1>/app/views/pages/index.html.erb</h1>
+<%= react_component 'DemoComponent', {} %>
+
 <script type="text/javascript">
     $(function() {
 
diff --git a/web/bower.json b/web/bower.json
new file mode 100644
index 000000000..84bf68d81
--- /dev/null
+++ b/web/bower.json
@@ -0,0 +1,8 @@
+{
+  "vendor": {
+   "name": "bower-rails generated vendor assets",
+   "dependencies": {
+     "fluxxor": "1.5.4"
+   }
+  }
+}
diff --git a/web/config/application.rb b/web/config/application.rb
index 1e61dc1ab..e92948f47 100644
--- a/web/config/application.rb
+++ b/web/config/application.rb
@@ -77,6 +77,7 @@ if defined?(Bundler)
 
     # Add the assets/fonts directory to assets.paths
     config.assets.paths << "#{Rails.root}/app/assets/fonts"
+    config.assets.paths << Rails.root.join('vendor', 'assets', 'bower_components')
 
     # Precompile additional assets (application.js, application.css, and all non-JS/CSS (i.e., images) are already added)
     config.assets.precompile += %w( client/client.css )
@@ -86,6 +87,51 @@ if defined?(Bundler)
     config.assets.precompile += %w( minimal/minimal.js minimal/minimal.css )
 
 
+
+    ########
+    ######## https://github.com/browserify-rails/browserify-rails
+    ########
+
+    # Paths, that should be browserified. We browserify everything, that
+    # matches (===) one of the paths. So you will most likely put lambdas
+    # regexes in here.
+    #
+    # By default only files in /app and /node_modules are browserified,
+    # vendor stuff is normally not made for browserification and may stop
+    # working.
+    # config.browserify_rails.paths << /vendor\/assets\/javascripts\/module.js/
+
+    # Environments, in which to generate source maps
+    #
+    # The default is none
+    # config.browserify_rails.source_map_environments << "development"
+
+    # Should the node_modules directory be evaluated for changes on page load
+    #
+    # The default is `false`
+    # config.browserify_rails.evaluate_node_modules = true
+
+    # Force browserify on every found JavaScript asset
+    #
+    # The default is `false`
+    # config.browserify_rails.force = true
+
+    # Command line options used when running browserify
+    #
+    # can be provided as an array:
+    # config.browserify_rails.commandline_options = ["-t browserify-shim", "--fast"]
+
+    # or as a string:
+    # config.browserify_rails.commandline_options = "-t browserify-shim --fast"
+
+    # Define NODE_ENV to be used with envify
+    #
+    # defaults to Rails.env
+    # config.browserify_rails.node_env = "production"
+
+
+
+
     # where is rabbitmq?
     config.rabbitmq_host = "localhost"
     config.rabbitmq_port = 5672
@@ -348,5 +394,9 @@ if defined?(Bundler)
     config.web_performance_timing_enabled = true
     config.jamtrack_landing_bubbles_enabled = true
     config.jamtrack_browser_bubbles_enabled = true
+
+    config.react.variant      = :production
+    config.react.addons       = true
+    config.browserify_rails.commandline_options = "-t coffeeify --extension=\".js.coffee\" --transform reactify --extension=\".jsx\""
   end
 end
diff --git a/web/config/environments/development.rb b/web/config/environments/development.rb
index 6567e404e..ed6af30ce 100644
--- a/web/config/environments/development.rb
+++ b/web/config/environments/development.rb
@@ -96,4 +96,6 @@ SampleApp::Application.configure do
   config.email_generic_from      = 'nobody-dev@jamkazam.com'
   config.email_alerts_alias         = ENV['ALERT_EMAIL'] || 'alerts-dev@jamkazam.com'
   config.guard_against_fraud = true
+
+  config.react.variant = :development
 end
diff --git a/web/package.json b/web/package.json
new file mode 100644
index 000000000..5a750b024
--- /dev/null
+++ b/web/package.json
@@ -0,0 +1,15 @@
+{
+  "name": "jam-web",
+  "dependencies" : {
+    "browserify": "~> 6.3",
+    "browserify-incremental": "^1.4.0",
+    "coffeeify": "~> 0.6",
+    "reactify": "^0.17.1",
+    "react": "^0.12.0",
+    "react-tools": "^0.12.1"
+  },
+
+  "engines": {
+    "node": ">= 0.10"
+  }
+}