diff --git a/jam-ui/src/helpers/MetaTracking.js b/jam-ui/src/helpers/MetaTracking.js
new file mode 100644
index 000000000..27720b803
--- /dev/null
+++ b/jam-ui/src/helpers/MetaTracking.js
@@ -0,0 +1,81 @@
+/**
+ * meta_tracking.js
+ * A standalone module to capture and persist Meta attribution signals (fbclid, _fbp) in cookies.
+ *
+ * Logic adapted from web/app/assets/javascripts/meta_tracking.js for React environment.
+ * - Checks URL for `fbclid` and sets `_fbc` cookie.
+ * - Checks for `_fbp` cookie; if missing, generates and sets it.
+ */
+
+const MetaTracking = {
+    init: function () {
+        const location = window.location;
+        this.handleFbc(location.search);
+        this.handleFbp();
+    },
+
+    // 1. Parsing and storing _fbc (Click ID)
+    handleFbc: function (searchParams) {
+        const fbclid = this.getQueryParam('fbclid', searchParams);
+
+        if (fbclid) {
+            const version = 'fb';
+            const subdomainIndex = 1; // 1 = example.com
+            const creationTime = new Date().getTime(); // Unix timestamp in ms
+
+            // Format: fb.1.timestamp.id
+            const fbcValue = `${version}.${subdomainIndex}.${creationTime}.${fbclid}`;
+
+            this.setCookie('_fbc', fbcValue, 90);
+        }
+    },
+
+    // 2. Handling _fbp (Browser ID)
+    handleFbp: function () {
+        if (!this.getCookie('_fbp')) {
+            const version = 'fb';
+            const subdomainIndex = 1;
+            const creationTime = new Date().getTime();
+            const randomInt = Math.floor(Math.random() * 10000000000); // 10-digit random number
+
+            // Format: fb.1.timestamp.randomDigits
+            const fbpValue = `${version}.${subdomainIndex}.${creationTime}.${randomInt}`;
+
+            this.setCookie('_fbp', fbpValue, 90);
+        }
+    },
+
+    // Helper: Get query param by name
+    getQueryParam: function (name, search) {
+        name = name.replace(/[\[]/, '\\[').replace(/[\]]/, '\\]');
+        const regex = new RegExp('[\\?&]' + name + '=([^&#]*)');
+        const results = regex.exec(search);
+        return results === null ? '' : decodeURIComponent(results[1].replace(/\+/g, ' '));
+    },
+
+    // Helper: Set cookie
+    setCookie: function (name, value, days) {
+        let expires = "";
+        if (days) {
+            const date = new Date();
+            date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));
+            expires = "; expires=" + date.toUTCString();
+        }
+        // Ensure path is root and domain is included if needed (defaults to current host)
+        document.cookie = name + "=" + (value || "") + expires + "; path=/";
+    },
+
+    // Helper: Get cookie
+    getCookie: function (name) {
+        const nameEQ = name + "=";
+        const ca = document.cookie.split(';');
+        for (let i = 0; i < ca.length; i++) {
+            let c = ca[i];
+            while (c.charAt(0) === ' ') c = c.substring(1, c.length);
+            if (c.indexOf(nameEQ) === 0) return c.substring(nameEQ.length, c.length);
+        }
+        return null;
+    }
+};
+
+export default MetaTracking;
diff --git a/jam-ui/src/layouts/JKLayout.js b/jam-ui/src/layouts/JKLayout.js
index a7efc7874..aa17e622e 100644
--- a/jam-ui/src/layouts/JKLayout.js
+++ b/jam-ui/src/layouts/JKLayout.js
@@ -1,4 +1,4 @@
-import React, {useEffect} from 'react';
+import React, { useEffect } from 'react';
 import { Route, Switch } from 'react-router-dom';
 import { toast, ToastContainer } from 'react-toastify';
 import { CloseButton, Fade } from '../components/common/Toast';
@@ -8,6 +8,7 @@ import ErrorLayout from './ErrorLayout';
 import BuildMeta from "./JKBuildMeta";
 
 import loadable from '@loadable/component';
+import MetaTracking from "../helpers/MetaTracking";
 const AuthBasicLayout = loadable(() => import('./JKAuthBasicLayout'));
 const PublicLayout = loadable(() => import('./JKPublicLayout'));
 
@@ -15,6 +16,7 @@ const Layout = () => {
   useEffect(() => {
     AuthBasicLayout.preload();
     PublicLayout.preload();
+    MetaTracking.init();
 
     //see if there is affiliate in query string and save it as cookie
     const urlParams = new URLSearchParams(window.location.search);
@@ -28,7 +30,7 @@ const Layout = () => {
   }, []);
 
   return (
-      <>
+    <>
       <Switch>
         <Route path="/errors" component={ErrorLayout} />
         <Route path="/auth" component={AuthBasicLayout} />
@@ -37,7 +39,7 @@ const Layout = () => {
       </Switch>
       <ToastContainer transition={Fade} closeButton={<CloseButton />} position={toast.POSITION.BOTTOM_RIGHT} />
       <BuildMeta />
-      </>
+    </>
   );
 };