diff --git a/db/up/amazon_signup.sql b/db/up/amazon_signup.sql
index 471c7783a..4f973ad4f 100644
--- a/db/up/amazon_signup.sql
+++ b/db/up/amazon_signup.sql
@@ -1 +1,2 @@
-ALTER TABLE users  ADD COLUMN under_13 BOOLEAN;
\ No newline at end of file
+ALTER TABLE users  ADD COLUMN under_13 BOOLEAN;
+ALTER TABLE users ADD COLUMN via_amazon BOOLEAN;
\ No newline at end of file
diff --git a/ruby/lib/jam_ruby/app/mailers/user_mailer.rb b/ruby/lib/jam_ruby/app/mailers/user_mailer.rb
index 376b2c0fa..bba31d238 100644
--- a/ruby/lib/jam_ruby/app/mailers/user_mailer.rb
+++ b/ruby/lib/jam_ruby/app/mailers/user_mailer.rb
@@ -66,6 +66,22 @@ module JamRuby
       end
     end
 
+    def amazon_welcome_message(user)
+      @user = user
+      @subject = "Your 2 free music lessons"
+      sendgrid_category "Welcome"
+      sendgrid_unique_args :type => "welcome_message"
+
+      sendgrid_recipients([user.email])
+      sendgrid_substitute('@USERID', [user.id])
+      sendgrid_substitute(EmailBatchProgression::VAR_FIRST_NAME, [user.first_name])
+
+      mail(:to => user.email, :subject => @subject) do |format|
+        format.text
+        format.html
+      end
+    end
+
     def student_welcome_message(user)
       @user = user
       @subject = "Welcome to JamKazam and JamClass online lessons!"
diff --git a/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.html.erb b/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.html.erb
new file mode 100644
index 000000000..352812433
--- /dev/null
+++ b/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.html.erb
@@ -0,0 +1,18 @@
+<p>
+  Welcome to JamKazam, and congratulations on the purchase of your new guitar or bass from Amazon!
+</p>
+
+<p>
+  Connecting with a world-class instructor is the best way to learn to play an instrument. Your instructor will guide you based on your unique goals, make sure you’re doing things correctly to build a solid foundation, and maximize your musical growth from your investment of time.
+</p>
+
+<p>JamKazam has attracted a community of world-class instructors and has built a truly unique technology platform that lets students and instructors learn and play together over the Internet from the comfort and convenience of home.</p>
+<p>
+Within a day or two, one of our support team members will reach out to you via email to help you get ready for your first lesson. We provide free and highly personalized 1:1 support to help you set up our app with audio and video, make sure everything is working properly, and get you comfortable with the features you’ll be using in your lessons.
+</p>
+<p>
+Thanks again for joining our community of <%= APP_CONFIG.musician_count %> musicians and starting your musical journey with us! We’ll be in touch very soon.
+</p>
+
+<p>Best Regards,<br/>
+  Team JamKazam</p>
\ No newline at end of file
diff --git a/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.text.erb b/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.text.erb
new file mode 100644
index 000000000..ad965437d
--- /dev/null
+++ b/ruby/lib/jam_ruby/app/views/jam_ruby/user_mailer/amazon_welcome_message.text.erb
@@ -0,0 +1,14 @@
+<% provide(:title, @subject) %>
+
+Welcome to JamKazam, and congratulations on the purchase of your new guitar or bass from Amazon!
+
+Connecting with a world-class instructor is the best way to learn to play an instrument. Your instructor will guide you based on your unique goals, make sure you’re doing things correctly to build a solid foundation, and maximize your musical growth from your investment of time.
+
+JamKazam has attracted a community of world-class instructors and has built a truly unique technology platform that lets students and instructors learn and play together over the Internet from the comfort and convenience of home.</p>
+
+Within a day or two, one of our support team members will reach out to you via email to help you get ready for your first lesson. We provide free and highly personalized 1:1 support to help you set up our app with audio and video, make sure everything is working properly, and get you comfortable with the features you’ll be using in your lessons.
+
+Thanks again for joining our community of <%= APP_CONFIG.musician_count %> musicians and starting your musical journey with us! We’ll be in touch very soon.
+
+Best Regards,
+Team JamKazam
\ No newline at end of file
diff --git a/ruby/lib/jam_ruby/models/lesson_package_type.rb b/ruby/lib/jam_ruby/models/lesson_package_type.rb
index c41cd3363..ae8198a58 100644
--- a/ruby/lib/jam_ruby/models/lesson_package_type.rb
+++ b/ruby/lib/jam_ruby/models/lesson_package_type.rb
@@ -48,6 +48,10 @@ module JamRuby
       LessonPackageType.find(SINGLE_FREE)
     end
 
+    def is_amazon?
+      AMAZON_PACKAGES.include?(id)
+    end
+
     def self.amazon_test_drive_free_4
       LessonPackageType.find(AMAZON_TEST_DRIVE_FREE_4_ID)
     end
diff --git a/ruby/lib/jam_ruby/models/posa_card.rb b/ruby/lib/jam_ruby/models/posa_card.rb
index 8574c9961..da87d00b2 100644
--- a/ruby/lib/jam_ruby/models/posa_card.rb
+++ b/ruby/lib/jam_ruby/models/posa_card.rb
@@ -38,6 +38,9 @@ module JamRuby
     validate :must_be_activated
     validate :within_one_year
 
+    def is_amazon_posa_card?
+      lesson_package_type.is_amazon?
+    end
     def is_lesson_posa_card?
       self.is_lesson
     end
diff --git a/ruby/lib/jam_ruby/models/user.rb b/ruby/lib/jam_ruby/models/user.rb
index 2109eae41..600cfd550 100644
--- a/ruby/lib/jam_ruby/models/user.rb
+++ b/ruby/lib/jam_ruby/models/user.rb
@@ -1367,6 +1367,7 @@ module JamRuby
 
           if posa_card
             posa_card.claim(user)
+            user.via_amazon = posa_card.is_amazon_posa_card?
             user.posa_cards << posa_card
             user.purchase_required = posa_card.requires_purchase # temporary; just so the signup page knows to send them to payment place
           else
@@ -1467,7 +1468,13 @@ module JamRuby
               end
 
               AdminMailer.jamclass_alerts({subject: "#{user.email} just signed up as a student", body: body}).deliver_now
-              UserMailer.student_welcome_message(user).deliver_now
+              if user.via_amazon
+                UserMailer.amazon_welcome_message(user).deliver_now
+              else
+                UserMailer.student_welcome_message(user).deliver_now
+              end
+
+
             #end
           elsif user.is_a_teacher
             UserMailer.teacher_welcome_message(user).deliver_now
diff --git a/web/config/application.rb b/web/config/application.rb
index 90684ff4d..1e65eefc1 100644
--- a/web/config/application.rb
+++ b/web/config/application.rb
@@ -448,7 +448,7 @@ if defined?(Bundler)
     config.end_of_wait_window_forgiveness_minutes = 1
     config.olark_enabled = true
     config.jamclass_enabled = false
-    config.musician_count = '40,000+'
+    config.musician_count = '75,000+'
     config.jamblaster_menu = false
     # Applications created before Rails 4.1 uses Marshal to serialize cookie values into the signed and encrypted cookie jars.
     # If you want to use the new JSON-based format in your application, you can add an initializer file with the following content: